FACT: Food “processing” helps turn fresh farm goods into consumable food products. Standard processing methods include fermentation, dehydration, preservation, pasteurization and the use of preservatives to slow or stop the growth of certain pathogens. These steps help make foods more nutrient-dense, allowing them to remain affordable, safe and shelf-stable when they reach stores. Learn more about food processing here.

FACT: Companies must include a clear Nutrition Facts label on their products. Tools like SmartLabel take transparency even further. By scanning a QR code, consumers can access detailed ingredient, nutrition, and allergen information, along with usage tips and certifications that go beyond what fits on the package. Behind the scenes, companies must also follow strict FDA standards, ensuring compliance both before and after a product reaches the shelf. Explore common ingredients here.

FACT: This is patently false, and comes down to how the U.S. and the EU each regulate additives. Ultimately, the claim came down to cherry-picked information in which only a particular set of ingredients were included from a subset of ingredients regulated by the EU. America permits just nine synthetic food colors, while the EU allows 15. See the differences here.