National Consumer Transparency Week

We know consumers expect more from the makers of America’s food, beverage, home and personal care products. And the consumer packaged goods (CPG) industry has always worked to meet consumers’ evolving preferences. That’s why the Consumer Brands Association is proud to lead National Consumer Transparency Week, creating a moment to highlight the industry’s long-standing and ongoing commitment to consumer transparency and tools such as SmartLabel, Facts up Front, Truth About Ingredients and Food Processing Facts.

Consumer Transparency Week aims to:

Raffirm the industry’s commitment to clarity for consumers.

Demonstrate how brands are meeting consumers’ expectations for more information.

Educate policymakers and regulators on the industry’s transparency initiatives.