Safe & Convenient

While the idea of growing your own food or crafting your own household products might seem appealing, it's often far from convenient, cost-effective, or safe. The complexity of ensuring proper nutrients, avoiding contaminants, and maintaining consistent quality can be overwhelming. Your favorite consumer product brands offer a tested and trusted alternative, providing the peace of mind that comes with guaranteed safety, unparalleled convenience, and consistent affordability.

Ingredient and labeling standards look different in every state. This creates confusion for consumers and hurts our small businesses. A clear, national ingredient and labeling law fixes that: one set of rules. One national, uniform standard.

With widespread misinformation about consumer safety, Americans deserve the truth about their food and household products. Food processing actually helps create safe, nutritious products through proven methods like pasteurization, while strict FDA regulations ensure complete ingredient transparency. The truth is, America’s food supply is highly regulated and incredibly safe.

Click on each myth below to get the REAL facts.

UNDERSTANDING INGREDIENTS
trust comes from transparency

Trust comes from transparency, and America’s favorite food, beverage, and household product brands are committed to providing you with both. Every ingredient in our products, regardless of how complex its name may seem, serves a specific purpose in ensuring the safety, stability, and quality you expect. These ingredients are often common compounds or derivatives of natural substances, meticulously selected and rigorously tested by experts. Their scientific names, while sometimes challenging to pronounce, are simply precise descriptors, not indicators of risk. We encourage you to explore the science behind our ingredients and discover the care we take in crafting products that are both effective and safe for you and your family.

Just because it’s hard to pronounce, doesn’t mean it’s bad for you

While some ingredients may appear unfamiliar at first glance, they are often components known to support good nutrition and help keep food safe. For instance, Vitamin B2 has a complicated official name that appears on packaging - we won’t even try to spell it! - but it’s a nutrient frequently found in breads, milk and flour that helps to convert food into energy, promoting cellular function, growth, and development. The makers of America’s favorite food and beverage brands are constantly innovating to meet consumer preferences and deliver safe, convenient, and affordable product choices every day.

LABELING

The FDA requires uniform labeling to ensure consistency, accurate comparisons and alignment with Dietary Reference Intakes. That’s why you see scientific terms for ingredients across food, beverage, household and personal care products. Each label must include an ingredient statement listing the common or usual name of every ingredient in descending order of predominance. Some ingredients, like “spices,” may be grouped under general names, while others, especially major allergens, must follow strict, specific labeling requirements. However, different state laws can cause consumer confusion. That’s why we need a clear, national ingredient and labeling law that outlines a uniform standard.
PRESERVATIVES

Without preservatives, many foods wouldn’t stay fresh for long enough to reach the table and some products would expire long before being used. Natural preservatives, such as salt and vinegar, and chemical preservatives, such as benzoic acid or sorbic acid, help protect flavor, prevent spoilage and reduce the risk of foodborne illness. They also extend the shelf life of the household and personal care products you use daily.
NUTRIENTS

Many everyday products are fortified with essential nutrients such as niacinamide, a form of Vitamin B3, or thiamine hydrochloride, also known as vitamin B1, making it easier for consumers to get essential nutrition and helping to fill common dietary gaps.
EMULSIFIERS & STABILIZERS

Emulsifiers blend ingredients, while stabilizers keep them from separating, helping to maintain a uniform texture, improve "mouth-feel" and support longer shelf life. Together, stabilizers and emulsifiers, such as polysorbates, an ingredient used to help oil and water mix smoothly, help to deliver high-quality products that consumers depend on daily.
SWEETENERS

According to the Dietary Guidelines for Americans, limiting added sugars is part of a healthy diet, but many products wouldn’t be the same without a touch of sweetness. Sweeteners such as fructose, an ingredient naturally found in fruit, provide sweetness to your favorite treats. However, they also do more than add flavor, they help to keep foods moist, extend shelf life and could reduce calories.
CONSUMER TRANSPARENCY

For over a decade, the consumer packaged goods industry has worked to increase consumer transparency through the use of multiple industry-backed initiatives. SmartLabel, a digital tool, empowers consumers to go beyond the product label. With a scan of a QR code found on many food, beverage, personal care, household, pet care, dietary supplement and OTC products, consumers can get more information into everything from ingredients definitions to how to recycle the packaging. Facts up Front, another transparency initiative, highlights important nutrition information in a simple and easy-to-use format. These labels, displayed on the front of food and beverage packages, provide consumers with information such as the number of calories and the amount of saturated fat, sodium or added sugars in each serving of a food or beverage product, helping to promote nutrition literacy.